Adventures of Starting an Adventure Business
How We Approached Advertising November 12 2016, 0 Comments
We are just two small people, in a town of thousands of businesses, with almost no money, no public influence, and no hands on marketing experience. How could we possibly find customers. We already took our friends out for free to gain insight into how to handle paying customers.
We posted ads on craigslist, drove our van around town during our daily errands to catch some eyes, handed out brochures to our neighbors but still no customers. We turned next to advertising with Google with AdWords. Everyone uses Google for their searches, but we were not sure if people actually click on ads. I make a point to not click on ads because I know someone's trying to sell me something. We signed up and after a few days of thinking about using Google AdWords, we got an offer for $100 of credit if we spent $25. This sounded good enough to us, considering there was no contract or long term commitment.
After the second day, we had people writing us about our products. We had a group of thirty people who wanted to take a tour with us. Thirty people? We only had one van and six kayaks. Had we created a monster too big to tame? This seemed to be a fluke, or the result of people searching for a long time for a product they couldn't find.
After using Google AdWords for several weeks, we have found that it does bring business. We believe we have good ads with a click rate of about 5% on some of them, much higher than the accepted 1 or 2%. But, do these turn into sales? We have experienced we have a group of two-four every two or three days. So, yes, we have business. But, it's not at a rate which makes us profitable.
With AdWords, the advertiser pays for every click on their ad. The expected return rate is only 1% of those who click on an ad will actually buy the product. Admittedly, we do have a better return rate than 1%, but this means that 1 person would have to generate enough revenue to pay for each of those 99 clicks. At up to $5 a click some companies are paying for keywords of "kayaking las vegas" how can anyone ever turn a profit? We are paying around $2-$4, depending on the keywords. We don't think any type of adventure business would be sustainable if within the sale of one group, we would have to recuperate over $200 just for advertising.
We decided that AdWords is a good solution for our short term needs, to generate some customers so we can find our rhythm in normal operations, and to get some reviews. The cost of our first three Yelp reviews have been so high, but their value is unimaginable for those who wrote them. Without reviews, many customers are hesitatant to try our company, and travel companies such as Viator or Trip Advisor rejected our application to be listed on their website.
To break into the market, we had to attract customers with our low cost, generate site traffic with AdWords, and wow every person we dealt with. If you have taken our tour, we urge you to ask the companies who don't have us listed to list us, and to leave reviews at places we are listed like Yelp.
Search engine optimizer consultants charge lots of money. We understand that the only way for our business to be sustainable is for our company to come up within the first few pages of the organic search for keywords such as las vegas adventure tours, or las vegas ATV rides or las vegas kayaking. While we increase our social presence with Twitter, Facebook, Yelp, and build blog posts, we are seeing our company slowly creed up on the organic search results and are hopefully getting closer to a sustainable business.
So, just a reminder to all of you, if you like a business, save them some money by NOT clicking on their ad and type in the url. Each click costs your company $$$.
DeTour Vegas's First Ever Full Moon Party November 20 2013, 0 Comments
One of our favorite things to do is have parties in the desert with our friends. Nevada is the state of the Wild and Free - where we have casinos and guns and gambling. But, those don't interest us. What does interest us are the abundant federal lands, the mountains that go on almost endlessly, the landscapes and sunsets.
On Saturday November 15th, DeTour Vegas teamed up with Reddit Las Vegas to host a full moon party at Jean Dry Lake Bed. We organized a group of nearly 75 people, a large camp fire, food, ATVs, landsails and fireworks. All those who wanted to try our equipment were allowed to for free, and we had many many happy people that evening. A special thanks to Chip Paswater for helping us make this possible.
If a party under a full moon with your friends, a campfire, s'mores, atvs and landsails sounds exciting we'd love to help you organize it. Contact us for more details. Here are some photos from Saturday's party.
Win a Free Las Vegas ATV Tour at Sweepstakes by DeTour Vegas November 19 2013, 4 Comments
DeTour Vegas is kicking off our winter with a sweepstakes where one lucky winner will win a tour for two for their choice of either kayaking, paddle boarding, land sailing, atv riding or mountain biking in Las Vegas. Locals and those who are planning on visiting Vegas are free to apply. Check out our facebook page for a chance to win:
Las Vegas Sunsets November 07 2013, 1 Comment
For all of those who haven't been to Las Vegas, one of the things in my opinion to see is a Las Vegas sunset. This is something hardly anyone mentions as a "to do" thing, but make sure you're outside during sunset (or sunrise, if you're still up partying). The city of Las Vegas is situated in a valley, surrounded by mountains on all sides. When the sun goes down, the mountains to the west, and the mountains to the east take on such wonderful hues of pink and orange, it's truly spectacular.
Something truly memorable is to experience this sunset while on Lake Mead. I have been out there during sunset on a speedboat, but honestly, being out on a kayak makes the whole experience so much more peaceful, it's a unique and romantic place to propose. Now that winter is here and daylight hours are shortened, if you happen to take an afternoon tour with us, you'll see these wonderful sunsets. We can even arrange for a sunset picnic or campfire which will be truly memorable.
Our Idea of A Cool Las Vegas Bachelor or Bachelorette Party October 24 2013, 2 Comments
When I see a group of guys in Las Vegas for a bachelor party, I always wondered what they must do during the day after they roll out of bed hung over at 1:00 pm. I understand that women love shopping and Las Vegas is great for shopping, such as the North Las Vegas Premium Outlets, the South Premium Outlets, Town Square or any of the luxurious but overly priced shops in the casinos. Women can also go to spas or get their nails done. But guys, what is there to do during those hours of daylight? If you gamble and drink during the day, you'll have nothing left to do at night?
I hope I don't sound too sexist, but guys usually like to do outdoor things and enjoy getting dirty and tired together. It's quite surprising to me that we haven't gotten any requests for a daytime bachelor party with land sailing, atv riding, kayaking with a bbq near the lake. I think we just need to get our vision and image out to people.
Picture this, explore the wild west on ATVs, enjoy the thrill of land sailing for the first time, and get refreshed in Lake Mead during a sunset kayak tour. Finish it off with some burgers on a grill overlooking the water. Head back to your hotel to get freshened up, and ready to explore the night of Las Vegas. Nothing like some good bonding time with your best friends.
See you there,
Welcome October 24 2013, 0 Comments
This blog is created to give insight for those thinking about a massive carreer change, those interested in some unique and random how-to's, and those who want to know a bit more about Las Vegas and outdoor activities nearby.
My husband and I recently started our outdoor adventure company, DeTour Vegas. We wanted our daily life to be composed of the things we love- kayaking, land sailing, being outside, working and talking with interesting people, and to feel the pride of creating something from scratch for ourselves. We feel that we are 'smarter than the average bear', sensible with money and would treat our customers fairly and e believe that this witoasis ion would lead us to success.
Each day presents challenges, joys, frustrations and excitement. We hope to provide insight into how to run and operate a husband and wife small business.