Dr. Strangelove or: How I Learned to Stop Worrying and Love Social Media November 12 2016, 2 Comments
I have been resisting for a long time. I don't have a data plan on my cell phone, am following no one on twitter, and I wanted to remain like that for many years to come. I hated couples who sit at coffee shops both of them fully engaged in their cell phones. I hate seeing parents who don't pay their children attention because they're too busy texting or updating their status on Facebook.... but regrettably, I think the time has come to buy a cell phone, spend hours online, and learn how to use hashtags.
Why? What has caused me to do switch to the other side? Survival of my business and lack of funds for marketing. I feel that a 16 year old girl would envy my current job and that makes me cringe a bit. Instagram, blogs, checking in where I am at each moment will be my life for some time now.
For those of you who don't know what I'm referring to, Google looks at websites, like ours detourvegas.com, and ranking in organic searches is based in some part on social media presence. So, the websites which have the most social media pages, those pages that are updated the most, and those with the most followers come up higher on web searches. It is my duty, as co-owner and marketing manager (although I don't have the PhD in marketing) to improve our location on Google's search.
So, to all of those who are starting a small business, embrace the change, and calculate in the cost of a large data plan into your business costs.